Geo-targeted Influencer Marketing through Beatly

At Beatly, geotargeting helps ensure that your influencer ads and social media campaigns are delivered to the right audience, in the right location. By leveraging geolocation data, we make sure your ads are relevant and reach the most valuable markets.

Social Media Geotargeting Capabilities

In addition to influencer campaigns, Beatly also integrates geotargeting for platforms like YouTube, Facebook, and TikTok, enabling you to target audiences across these major platforms with precise geographic focus.

YouTube Geotargeting

• Targeting options: Country, region, city, and postal code.
• Advanced capabilities: You can also target by proximity to a specific location or store.
• Use case: Promote content to users in specific areas, driving engagement with highly localized video content.

Facebook Geotargeting

• Targeting options: Country, state, city, postal code, and even down to a 1-mile radius around a location.
• Advanced capabilities: Facebook allows you to combine geotargeting with user behaviors and interests for even more precise audience segmentation.
• Use case: Ideal for businesses looking to engage users near physical stores or region-specific promotions.

TikTok Geotargeting

• Targeting options: Country, state, and city.
• Advanced capabilities: TikTok lets you combine geolocation data with interests and demographics to reach the right users in specific areas.
• Use case: Perfect for brands looking to create viral, location-based content that resonates with younger audiences in target cities.

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Geotargeting Capabilities for Influencer Ads (Amplification)

With Beatly, you can geotarget influencer content across multiple levels via programmatic advertising:

• Country-level targeting: Reach broad audiences across entire countries.
• Region-level targeting: Focus on specific areas or regions.
• City-level targeting: Zero in on key cities for more localized campaigns.
• Postal Code-level targeting: Target hyper-local neighborhoods for maximum precision.

This ensures your influencer campaigns hit the most relevant audience based on where they live or work.

Geotargeting Precision by Connection Type

The level of geotargeting precision depends on the user’s internet connection:

• Broadband/WiFi: Full geotargeting capabilities, including country, region, city, and postal code.
• Latitude/longitude data: Accurate location-based targeting.
• Cellular connection without location data: Basic country-level targeting.

Beatly ensures that your influencer ads only bid when the geolocation data matches your campaign’s requirements, guaranteeing relevance.

Why Geotargeting Matters for Influencer and Social Media Marketing

• Increase engagement: Deliver influencer and social media content in relevant locations.
• Drive local impact: Target specific regions or cities for region-specific promotions, events, or launches.
• Optimize ad spend: Focus on audiences that matter the most, avoiding wasted impressions in irrelevant locations.

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